top of page
download (2).png

Heel Tread is a unique brand of socks that gets its inspiration from Man's greatest passions.
Our first collection is a tribute to some of the greatest automotive icons. Designed for the ones that skip a beat when something exotic drives by. For the ones that look beyond the wheels and see art. From taillights, air vents and heritage we get patterns, textures and colors.
A brand that allows you to take your passions with you everywhere. Even to bed. 

Designed and produced in Portugal, we use seamless toe knitting to create a sock without any stitches. With 80% Combed Cotton, 17% Polyamide and 3% Elastane, beautiful inside and out. After you've worn it a few times, you won’t be able to go back to anything else.

The Company Idea

Dialed Watch Company arose from conversation about the state of the microbrand/fashion watch industry early in 2017. We realized we could do better than most watch companies (we're enthusiastic about the watches and there's something to be said about enthusiasm's effect on passion) and immediately began doing the research as to what it takes to start and succeed in the watch business.  We also started setting aside money to take a trip to visit various watch manufacturers in the Shenzhen area.

Conversations began happening with lofty goals but ultimately the niche was settled on: we would produce watches for enthusiasts that met our high standards for fit, finish and most importantly, design- but without breaking the bank. We take watch manufacturing seriously, but have fun while doing so. This isn't rocket science, it's just applied fascination.

bottom of page